About the Role
We are looking to hire a Digital Marketing Specialist to plan, execute, and optimize marketing campaigns across various digital channels including search engines, social media, email, and display advertising. This role aims to support brand awareness, lead generation, and customer acquisition, requiring a blend of creative thinking and data-driven decision-making to continuously test and refine campaigns for improved ROI and conversion rates. The position also involves creative and analytical responsibilities, adaptability to evolving algorithms, and consumer behavior.
Responsibilities
Analysing customer preferences, business trends and competitors’ marketing strategies.
Developing online marketing campaigns and strategies to reach the target audience.
Designing visual elements for marketing campaigns.
Writing copy for: Social media posts, Online advertisements, Marketing emails, Blog posts, Websites.
Capturing and editing videos for marketing campaigns.
Optimizing marketing materials for search engines and social media algorithms.
Managing the company website.
Monitoring trends in social media and digital marketing.
Using data analytics to track progress and refine marketing materials.
Requirements
A formal qualification in Marketing, Communications, Business or a related field would be an advantage but is not essential.
Two to four years of experience in digital marketing, with demonstrated results across paid and organic channels.
A proven record of managing marketing budgets and achieving measurable return on investment improvements.
Strong analytical skills, with the ability to translate campaign data into actionable optimization strategies.
Excellent written communication skills for creating compelling advertising copy and marketing content.
Written and spoken fluency in Swahili and English.
