Executes regional, experiential, branding, and sales-driving events in Mbeya to build consumer engagement, strengthen AB InBev brand narratives, and drive profitable volume and market share growth.
Responsibilities
- Consolidate branding plans and activities
- Coordinate with the sales team on point-of-consumption selection
- Review contracts and ensure compliance with directives from the Commercial Director
- Brand office premises and other channels
- Plan, execute, and report on experiential events and brand-building activations
- Plan, execute, and report on regional sales-driving events in line with execution guidelines
- Develop and maintain collaborative relationships with internal sales and brand teams and external stakeholders, including stadium owners, event owners, and communities
- Manage AB InBev beer account procedures, including FBIs, stock, and deals
- Gather and develop insights into consumer behavior and engagement with AB InBev brands
- Manage third-party event suppliers and stakeholders
- Review and take ownership of trade campaigns and programs promoting sales and marketing campaigns
- Enforce price communication by supervising posters and other price campaign items
- Manage BTL stores in the region and ensure POSMs are received, deployed, and maintained in stores and trade
- Manage cooler deployment, positioning, and tracking, and ensure reports are shared
- Manage activities related to capital expenditure
Requirements
- Sales and marketing expertise
- Event planning and execution skills
- Brand activation and consumer engagement skills
- Stakeholder and supplier management skills
- Computer literacy
- Social media skills
- Microsoft Excel, PowerPoint, and Forms proficiency
- Valid Code 8 driver's license
