Provides strategic leadership for Retail Banking product development, management and enhancement, driving product innovation, profitability, customer adoption, market positioning and sustainable business growth.
Responsibilities
- Lead the development, review and enhancement of Retail Banking products and customer segment propositions in line with the Bank’s strategy and growth objectives.
- Identify product innovation opportunities based on customer needs, market trends, competitor offerings and emerging business opportunities.
- Develop product strategies and roadmaps to strengthen competitive positioning and customer value propositions.
- Monitor and analyse product performance, customer profitability, revenue contribution and portfolio growth.
- Drive initiatives to improve product profitability, usage, customer acquisition, retention and cross-selling.
- Develop and monitor key product performance indicators and prepare regular performance reports for Management.
- Conduct market research and competitor analysis to identify trends, customer preferences, market gaps and growth opportunities.
- Lead the planning and coordination of product campaigns, promotions and customer acquisition initiatives.
- Improve product awareness, customer engagement, adoption and utilisation across target segments.
- Collaborate with Retail Banking, Sales, Marketing, Digital Banking, Operations, Finance, Risk, Compliance and other functions on product development and performance.
- Coordinate cross-functional activities to ensure timely product delivery, effective implementation and resolution of product-related issues.
- Ensure product development, pricing, marketing and management activities comply with Bank policies, regulatory requirements and risk management standards.
- Monitor product-related risks and recommend appropriate mitigation measures.
- Provide leadership, direction and coaching to the Product team and promote accountability, collaboration and high performance.
- Build product management capabilities through continuous learning, knowledge sharing and exposure to market developments.
Requirements
- Strategic product management and product development skills.
- Product profitability analysis and performance management.
- Market research, competitor benchmarking and market intelligence.
- Customer insight analysis and product proposition development.
- Retail Banking product and customer segment knowledge.
- Product marketing, promotions and customer acquisition.
- Cross-functional collaboration and stakeholder management.
- Risk management, regulatory compliance and customer protection awareness.
- Team leadership, coaching and performance management.
- Commercial awareness, innovation and customer-centricity.
