Marketing Director

Gambling Facilities and CasinosMarketing

Job Description

BitTech Limited (Meridianbet Tanzania) is seeking an experienced Marketing Director to lead the company's marketing, branding, customer acquisition, and promotional strategies. The successful candidate will be responsible for developing marketing strategies, managing large-scale campaigns, building strategic media partnerships, strengthening brand presence, and leading the marketing team to achieve business growth objectives.

Key Responsibilities

Develop and execute the company's overall marketing and branding strategy.
Build and maintain partnerships with television stations, radio stations, newspapers, and other media houses.
Plan and manage marketing campaigns across traditional and digital platforms.
Increase brand awareness and customer acquisition through innovative marketing initiatives.
Develop strategies to promote Meridianbet products, campaigns, events, and promotions.
Monitor and evaluate campaign performance using analytics and engagement metrics.
Prepare reports covering campaign performance, ROI, customer reach, and engagement.
Manage the company's social media presence and maintain consistent brand messaging.
Identify new marketing opportunities, sponsorships, and strategic partnerships.
Coordinate public relations activities and media relationships.
Manage marketing budgets and optimize campaign spending.
Conduct market research and competitor analysis.
Lead, mentor, and develop the marketing team.
Collaborate with Operations, Retail, Online, Product, Customer Support, and other departments.
Organize promotional events, product launches, sponsorships, and community engagement activities.
Ensure marketing activities comply with company policies and regulatory requirements.

Requirements

Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
Master's Degree is an added advantage.
Minimum 5 years' experience in a senior marketing leadership role.
Experience managing large-scale marketing campaigns and media partnerships.
Experience in betting, gaming, telecommunications, FMCG, or media industries is an advantage.
Strong leadership and people management skills.
Excellent negotiation and relationship-building abilities.
Strong communication and presentation skills.
Strong analytical and reporting abilities.
Experience in digital marketing, social media management, and performance analytics.
Creative thinking with a strong commercial mindset.
Ability to manage multiple projects under pressure.

More jobs from Meridianbet Tanzania

Meridianbet Tanzania

Senior Retail Operations Manager

Dar es Salaam, Tanzania•Full-time•Onsite

Retail OperationsOperations ManagementLeadershipRetail Management+6 more

Negotiable

Apply by Aug 31, 2026

Job Description

Key Responsibilities

Develop and execute the company's overall marketing and branding strategy.
Build and maintain partnerships with television stations, radio stations, newspapers, and other media houses.
Plan and manage marketing campaigns across traditional and digital platforms.
Increase brand awareness and customer acquisition through innovative marketing initiatives.
Develop strategies to promote Meridianbet products, campaigns, events, and promotions.
Monitor and evaluate campaign performance using analytics and engagement metrics.
Prepare reports covering campaign performance, ROI, customer reach, and engagement.
Manage the company's social media presence and maintain consistent brand messaging.
Identify new marketing opportunities, sponsorships, and strategic partnerships.
Coordinate public relations activities and media relationships.
Manage marketing budgets and optimize campaign spending.
Conduct market research and competitor analysis.
Lead, mentor, and develop the marketing team.
Collaborate with Operations, Retail, Online, Product, Customer Support, and other departments.
Organize promotional events, product launches, sponsorships, and community engagement activities.
Ensure marketing activities comply with company policies and regulatory requirements.

Requirements

Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
Master's Degree is an added advantage.
Minimum 5 years' experience in a senior marketing leadership role.
Experience managing large-scale marketing campaigns and media partnerships.
Experience in betting, gaming, telecommunications, FMCG, or media industries is an advantage.
Strong leadership and people management skills.
Excellent negotiation and relationship-building abilities.
Strong communication and presentation skills.
Strong analytical and reporting abilities.
Experience in digital marketing, social media management, and performance analytics.
Creative thinking with a strong commercial mindset.
Ability to manage multiple projects under pressure.

Marketing Director

Job Description

Key Responsibilities

Requirements

More jobs from Meridianbet Tanzania

Senior Retail Operations Manager

Marketing Director

Job Description

Key Responsibilities

Requirements

More jobs from Meridianbet Tanzania

Senior Retail Operations Manager

Required Skills & Tools

Apply for this position

About the Employer

Meridianbet Tanzania