A leading FMCG company is seeking an experienced Senior Field Sales Representative to drive sales growth across Dar es Salaam by managing wholesalers and distributors, developing customer relationships, identifying new business opportunities, and consistently achieving sales targets.
The successful candidate will play a key role in expanding market coverage, increasing product sales, and strengthening relationships with wholesale customers while representing the company in the field.
Key Responsibilities
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Present, promote, and sell the company's products and services to distributors and wholesalers.
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Build and maintain strong relationships with existing and prospective customers.
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Conduct customer needs assessments and recommend suitable products and solutions.
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Identify new business opportunities through field visits and cold calling.
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Resolve customer complaints and service issues to maximize customer satisfaction.
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Achieve assigned sales targets within agreed timelines.
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Coordinate sales activities with internal teams and other departments.
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Analyze market potential and monitor sales performance within assigned territories.
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Prepare reports on customer needs, market trends, competitor activities, and sales performance.
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Monitor promotional activities and industry best practices.
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Continuously improve sales performance through feedback and learning.
Requirements
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Bachelor's Degree, Diploma, or Certificate in Business Administration, Marketing, or a related field.
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Minimum of 3–5 years' experience in FMCG sales.
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Strong experience working with wholesalers across Dar es Salaam.
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Experience in field sales management.
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Knowledge of Customer Relationship Management (CRM) and Business Relationship Management (BRM) practices.
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Proven ability to achieve sales targets.
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Excellent selling, negotiation, and communication skills.
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Strong relationship management skills.
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Good planning, time management, and organizational skills.
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Ability to deliver effective sales presentations.
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Self-motivated and target-driven.
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Open to feedback and continuous improvement.
