News Media Content Strategist – TikTok / Instagram

Goodwill Ceramic Limited is seeking a creative and trend-focused News Media Content Strategist – TikTok / Instagram to develop engaging short-form video content for its social media platforms.

The role focuses on identifying emerging trends, creating scripts and content ideas, understanding what makes videos go viral, and transforming product and campaign information into engaging content that fits the company's brand.

Responsibilities

• Plan and write short-form video content and scripts for TikTok and Instagram.
• Monitor global and local social media trends, memes and viral content formats.
• Turn emerging trends into practical and relevant content ideas.
• Transform product and campaign information into engaging and shareable short videos.
• Ensure content remains consistent with the company's brand tone.
• Analyze successful and viral videos to understand their hooks, pacing, emotional triggers, music and copywriting styles.
• Use content performance and trend insights to continuously improve the social media content strategy.
• Work closely with filming and video-editing teams.
• Provide creative direction during content production.
• Help ensure published content meets expected creative and quality standards.

Requirements

• Strong understanding of TikTok and Instagram algorithms, trends and content formats.
• Proven experience creating or planning successful short-form video scripts for personal or brand accounts.
• Excellent awareness of online culture, trends and viral content.
• Strong copywriting and creative-writing skills.
• Ability to develop engaging hooks and memorable content ideas.
• Strong creativity and understanding of social media audiences.
• Good teamwork and collaboration skills.
• Ability to work effectively with filming and editing teams.