Reliance Group Limited is hiring a Digital Marketing Officer for its Marketing team at the head office in Tegeta Nyaishozi, Wazo Industrial Area, Dar es Salaam. Reporting to the Sales Manager, the officer plans, runs and reports on the group's social media, paid advertising, content, email, events and website, and hands every marketing lead to the right branch sales team.
Responsibilities
- Prepare campaign briefs and budgets and submit them to the Managing Director for approval in Odoo before any post, campaign or event spending starts.
- Prepare the annual marketing plan and annual marketing budget for approval.
- Check every post, mailing, poster, video and printed item against the Reliance Group Brand Guidelines.
- Keep the media contact list and communications plan, and handle media relations with the Managing Director's approval.
- Draft the monthly content calendar and publish approved posts to the correct company page from Odoo.
- Monitor comments and messages every working day and pass sales enquiries to the sales teams as leads.
- Photograph and film at events, branches and deliveries, then edit the photos and video.
- Plan and run paid advertising on Google, YouTube, TikTok and Meta within the approved budget.
- Manage the WhatsApp Business channel and the content of the company website.
- Run email campaigns and automated workflows only for people who have agreed to receive them.
- Set up events in Odoo, register visitors on the spot, and route each event's leads to the hosting branch's sales team.
- Work with the Sales Manager and branch sales teams on promotions, dealer and partner marketing, product launches and sales training.
- Review marketing leads daily, report monthly to the Managing Director, and report return on investment every quarter.
Requirements
- Bachelor's degree in marketing, communications, business administration, digital media or a related field; a master's degree is an advantage.
- At least three years in digital marketing or marketing, planning and delivering campaigns across social media, email and paid advertising.
- Practical camera skills: takes and edits photos and video to a publishable standard.
- Experience of paid advertising on Google, YouTube, TikTok and Meta, of Google Analytics, and of Canva and video editing.
- Fluent in English and Swahili, and willing to travel to branches and event sites.
- Experience of Odoo 18 Marketing and CRM is an advantage (training is given).
- Membership of the Tanzania Marketing Science Association or the Chartered Institute of Marketing, or a Google Ads, Meta or HubSpot certificate, is an advantage.
- Social media marketing
- Paid advertising (Google, Meta, TikTok, YouTube)
- Google Analytics
- Canva
- Photography and video editing
- Odoo Marketing and CRM
Document Requirements
Application Instructions
- Use the Apply Now button on the job page and attach your CV.
- Be ready to show a portfolio of your own photo and video work at interview.
- Reports : Sales Manager.
- Location: Head office, Tegeta Nyaishozi, Wazo Industrial Area, Dar es Salaam, with travel to branches and event sites.
- Salary: To be negotiated.
