Group MFI is seeking an Assistant Marketing Manager to support marketing strategy execution, brand development, digital engagement, content creation, events, corporate communications, and performance analytics across African markets.
Responsibilities
- Support the development and execution of marketing strategies aligned with business objectives
- Ensure brand consistency across marketing and communication touchpoints
- Maintain brand identity, appearance, and quality standards across physical marketing assets
- Work with country teams to adapt and localise marketing initiatives across Africa
- Participate in managing content creation for physical and digital brand assets
- Execute video marketing initiatives, including client testimonials, case studies, and product education content
- Plan, coordinate, and execute corporate events, partner events, and exhibitions
- Oversee event logistics, including invitations, event setup, branding, and post-event communications
- Serve as a liaison between internal teams, external stakeholders, and media partners
- Manage internal marketing communications, including newsletters and business updates
- Support public relations initiatives and corporate storytelling
- Conduct market research and competitive analysis
- Track and report marketing performance metrics to evaluate and optimise campaigns
- Provide strategic recommendations based on data-driven insights
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field
- Strategic thinking with a hands-on approach
- Ability to execute marketing initiatives accurately and within deadlines
- Strong storytelling and content creation skills
- Digital marketing, analytics, and automation tools knowledge
- Marketing operations, video marketing, and brand storytelling skills
- Project management and stakeholder engagement skills
- Ability to work in a fast-paced, multi-country environment
- French language proficiency is an added advantage
Document Requirements
