K-Finance Insurance Brokers (KIB) is seeking a results-oriented Marketing and Business Development Officer, reporting to the Managing Director, to drive business growth, strengthen market presence, enhance client relationships, and generate new opportunities across insurance markets.
Responsibilities
- Develop and implement marketing, branding and digital marketing initiatives to enhance KIB’s market visibility.
- Manage the company’s website, social media platforms, online campaigns and digital lead-generation activities.
- Identify and develop new business opportunities across corporate, SME, institutional and retail markets.
- Drive business growth across Motor, Property, Marine, Medical, Life, General and Specialised Insurance.
- Develop strategic partnerships and generate new client relationships.
- Manage client databases, coordinate policy renewals and implement customer retention initiatives.
- Identify cross-selling and up-selling opportunities within the existing client portfolio.
- Monitor business pipelines and marketing performance.
- Prepare management reports.
Requirements
- Bachelor's degree in Marketing, Business Administration, Insurance, Commerce, Digital Marketing or a related field.
- At least 3-5 years of relevant experience in marketing, business development or client relationship management.
- Experience in insurance or financial services, professional insurance/marketing qualifications, and digital marketing or AI certifications are an added advantage.
- Practical experience with digital marketing, social media, CRM and lead-generation activities.
- Strong business development and networking skills.
- Excellent communication, presentation and negotiation skills.
- Commercial awareness and understanding of insurance products.
- Strong analytical, organisational and reporting skills.
- Creativity, initiative and a results-driven attitude.
- Good understanding of digital marketing and emerging technologies.
- Knowledge of CRM and lead-generation activities.
Document Requirements
