Head of Digital & Youth Engagement

Leads Yas Tanzania’s digital engagement and youth-focused initiatives, driving customer acquisition, retention, user growth, digital campaign performance, and strategic partnerships in Dar es Salaam.

Responsibilities

• Develop and implement the company’s digital engagement strategy aligned with business objectives.
• Drive customer acquisition, engagement, and retention through digital channels.
• Identify emerging digital trends and consumer behaviors to develop innovative engagement initiatives.
• Establish KPIs and dashboards to measure engagement, campaign effectiveness, and business impact.
• Collaborate with Digital, Product, Fintech, Commercial, and Technology teams to enhance digital products and services.
• Identify and establish strategic partnerships relevant to youth and digital communities.
• Lead initiatives aimed at increasing active digital users and customer interaction.
• Oversee the planning and execution of digital marketing campaigns across multiple platforms.

Requirements

• Digital marketing and engagement.
• Youth market understanding.
• Digital analytics and insights.
• Campaign performance management.
• Customer experience management.
• Strategic leadership and cross-functional collaboration.