Youth Growth & Partnership Specialist

Yas Tanzania is seeking a Youth Growth & Partnership Specialist in Dar es Salaam to drive youth customer acquisition and retention, execute youth-focused campaigns, manage partnerships, analyze market trends, and track commercial growth and engagement metrics.

Responsibilities

• Develop and implement initiatives aimed at acquiring and retaining youth customers
• Execute youth-focused campaigns and programs aligned with commercial objectives
• Analyze youth market trends, consumer behavior, and competitive activities to identify growth opportunities
• Support the execution of digital campaigns targeting youth audiences
• Collaborate with digital marketing teams to increase engagement across social media and digital platforms
• Monitor and analyze the effectiveness of partnerships and engagement programs
• Prepare regular reports on performance, customer participation, and commercial impact
• Recommend improvements to maximize partnership and campaign outcomes
• Track key growth metrics and engagement indicators

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Commerce, or a related field
• At least 3 years of experience in Marketing, Business Development, Youth Marketing, Partnerships, Customer Engagement, or related fields
• Youth market understanding
• Partnership development and management
• Business development
• Digital marketing
• Customer management
• Campaign execution and optimization
• Market and trend analysis
• Reporting and insights